Seminar Notes - Communication Theory

-Rhetoric
-Semiotics
-Critical Communication
-Cybernetic
-Phenomenological

The Shannon-Weaver Mathematical Model, 1949
-based on telephone and radio communication
-doesn't work perfeectly for GD as it focuses on message to audience, but does not have a feedback loop to the client to ensure the message recieved is correct
-linear communication (A to B)
-it is only successful is B responds in the way A wants it to.

Communication problems
-level A - technical problems - accuracy of message
-level B - semantic problems - how precisely conveyed
-level C - effectiveness problems - how effectively does the recieved message affect behaviour.

Noise
-static - technical
-what work is amongst/up against
-not intended - but then can become the message

Redundancy Vs Entropy
-Entropy - strengths of message fades - seaps out
-Redundancy - nothing is lost - message is not changed in any way
-aim to maximise redundancy in erms of audience, audience decoding, message encoding of ideas
-simplify message increases redundancy
-makes message more predictable/conventional

LOW INFORMATION - HIGH PREDICTABILITY

Phatic Communication
-communication at a base level - without knowing its happening
-e.g. a handshake with someone saying hello, you already know how to respond, by shaking there hand and saying hello.
-if a person shook your hand with an electric buzzer you wouldn't know what they are tying to communicate.

Redundancy relies on convention
Entropy is radical/shocking

Tracy Emin
-some would understand and get alot from it
-some others wouldn't class her work as art

Hawaii
- sterotype - grass skirts - cocktails - cocunut bra's

Book - 'Introduction to Communication Studies - John Fisk