Portfolio Task 3 - Harvard Referencing

For the essay question I have chosen ''Advertising doesn't sell things; all advertising does is change the way people think or feel' (Jeremy Bullmore). Evaluate this statement with reference to selected critical theories (past and present).

Here is a prelminary bibliography (in Harvard) of quotes from 6 books from the Leeds College of Art library, that I think may be useful:

'It suggests that if he buys what is offering, his life will become better.'

(Berger, J (1972) 'Ways of Seeing', London, British Broadcasting Corporation, pp. 142)

'You make laptop PCs; but that's not what people are buying. What they are buying will be self-sufficiency, self-esteem, efficiency and mobility.'

(Bullmore, J (1991) 'More Bull More', Oxfordshire, World Advertising Press, pp.33)

'The tool of capitalism, a con that persuades an unwitting public to consume and consume again.'

(Heller, S (1997) 'Looking Closer 2', New York, Allworth Press, pp. 112-119)

'The products [of mass media/cultural system] indoctrine and manipulate; they provide a false consciousness which is immune against its falsehood... Thus, emerges a pattern of 'one dimensional' thought and behaviour.'

(Marcuse, H (1965) 'One Dimensional Man', London, Routledge)

'Through aquiring the clothing, the consumer feels an achievement of emancipation.'

(Salvemini, L, P (2002) 'The Benetton Campaigns - United Colours', London, Scriptum Editions, pp. 17)

'Instead of being identified by what they produce, people identity themselves by what they consume.'

(Williamson, J (1978) 'Decoding Advertisements', London, Marion Bayars Publishers Ltd, pp. 13)